Photography is critical when selling properties. It is basically the foundation of real estate marketing. Taking photos of the interiors and exteriors of the place professionally gives you the upper hand. Amazing pictures will surely attract potential customers and make your listing stand out from other properties for sale.

Knowing and learning some techniques about real estate photography can take you to the next level. Being able to get creative when taking pictures—from knowing what angle you should place the camera to using the proper lightings of the place—can reveal the real beauty of the property, making the consumers satisfied visually and emotionally as if they were there themselves. Presenting the property well-lit and organized will entice customers to look further into the place for sale, increasing the percentage of selling the place.

photography for real estate

Real Estate Photography Tips to the Next Level

Making the pictures of the real estate you covered stand out from others is one of the main goals most photographers in the field aim to achieve. Surely, no photographer would want to have the pictures they took to be at the bottom—professional or not—as real estate photography is still business.

In real estate photography, you have a lot of factors to consider as a photographer. You aim to convince customers to make the property you photographed sell out. So, before moving on to the main tips and tricks, let us tackle first some basic ones to consider in real estate photography that will help you in doing your photoshoot; since this article will focus more on editing the pictures for a more accurate and consistent shots.

1. Have a standard shot list to help you take note of what to shoot at the place.
2. Prepare the equipment you’ll need (and some back-ups in case) the night before.
3. At the property, declutter! Ensure the space is clear and tidy.
4. Get a feel of the place before you start the photoshoot. Take note of the best angles in the space.
5. Decide on whether lights on or off is better for the space and stick to it.
6. Keep in mind to use a flash because it will add extra light to darker areas.
7. Shoot straight so you’ll capture less distortion.
8. Shoot bracketed exposures for HDR images.
9. Edit the pictures for a more polished and professional results!

Real estate photography is always in demand, getting houses go on and off the market. Competitions to get customers’ attention with the best real estate photos gets difficult over time. For starters, shooting professional photography for real estate can be quite a little tricky at first, but with these simple real estate photography tips taken note of, you’ll produce beautiful and consistent photos, satisfying local real estate agents and potential buyers!

As I’ve mentioned earlier, this article will focus on the editing phase so here are some tips and tricks when editing the pictures in Lightroom and Photoshop.

1. Set the white balance
• Take HDR and flash images
• Use white balance and decrease the blues

When you have your HDR images, you can tweak them up by using White balance and lower the blues to get the true white color of the place. In most cases, yellow tones are used when letting natural light brighten up the place. But some use blue tones, depending on their preference. It doesn’t really matter since photographers vary; as long as you’re maintaining consistency in your process and looks, you’re in a great spot!

2. Get that Creative Shot

• Utilize natural lightings in the place
• Take shots from different angles
• Make use of the HDR and flash images

Taking real estate photography to the next level is being creative with the images you took. Merge in the flash and HDR images you have for that “creative” photograph. Many might have said this, but I’ll say it again. Maximize the use of the natural lightings at the scene. More natural light gives a closer feel to the place. Take different shots from different angles showcasing the light coming from windows and doors. You’ll then edit them afterwards. Get the images to Photoshop, find your main image, click Options and paint in those rays of sunlight from the windows (at 40% opacity), giving off a warmer and more realistic feeling.

3. Correct Varying Light Temperatures

• Balance out light temperatures for a more professional look.

In real estate photography, accurate colors are essential. Adjust the colors until it looks neutral and blends to the area surrounding it. Balance out light temperatures for an excellent, high-quality, and refined image that will stand out to buyers.

4. Polish the image!

• Make final adjustments to the image such as the highlights, shadows, clarity, and alignments for promising results.

You can go back to Lightroom or stay in Photoshop and play around a bit with the final image. You can lower the highlights, brighten up the shadows, deepen the blacks, and raise the clarity. You can also remove chromatic aberration and correct distortion (from Lens Correction in Lightroom) to make the image more polished to perfectly showcase the place for potential buyers.

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